What's An Online Travel Agency (OTA) & Why Do You Need ... | online travel agency
WhatisanOTA?Anonlinetravelagency(OTA)isaweb-basedmarketplacethatallowsconsumerstoresearchandbooktravelproductsandservices,includinghotels,flights,cars,tours,cruises,activitiesandmore,directlywithtravelsuppliers.Everyday,millionsoftravelersaroundtheworlduseOTAstoplanleisureandbusinesstravel.OTAsprovideaccesstoyourpotentialguestsinlocationsandatvolumesthatwouldbedifficultforyoutoaccessthroughyourownmarketingefforts.Additionally,OTAsprovidemarketinsightsandtoolsfortargetingtravelers,securingand...
What is an OTA?
An online travel agency (OTA) is a web-based marketplace that allows consumers to research and book travel products and services, including hotels, flights, cars, tours, cruises, activities and more, directly with travel suppliers. Every day, millions of travelers around the world use OTAs to plan leisure and business travel.
OTAs provide access to your potential guests in locations and at volumes that would be difficult for you to access through your own marketing efforts. Additionally, OTAs provide market insights and tools for targeting travelers, securing and processing bookings, communicating with guests and managing reviews.
How do hotels work with OTAs?
Hotels of all sizes–including bed & breakfasts, inns and ryokans–sign contracts to list their properties on an OTA. There are no upfront fees to list rooms in the marketplace. OTAs make money only when rooms are booked, collecting a percentage of the total value of ...
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